How to remove yourself from DMAchoice
Open DMAchoice’s opt-out page →Opens on their site. Come back here for the steps.
- Holder
- Association of National Advertisers (ANA)
- How you come off
- Suppression registeryou send it, we time it
- They may ask for
- Nothing beyond the name and address they already hold.
- Legal deadline
- 45 days · CCPA and equivalent state acts
- Re-lists
- No — once it is off, it stays off.
- Time it takes
- About ten minutes
- Difficulty
- Easy
How to get removed
- Register an account at dmachoice.org.
- Set your mail preferences by category.
- Use their separate registrations if you are acting for someone who has died, or as a caretaker.
- Check whether a fee applies before you pay anything.
The US direct-mail preference service. It is a suppression register run by the advertising industry, not a deletion: members agree to honour it, non-members do not.
Why you come back
This one does not re-acquire, so a completed removal holds. Most do not: the holders that buy public records re-buy them about every four months, which is why the rest of this register is re-checked rather than ticked off.
Opt-out processes change. If a step no longer matches what you see, tell us and we’ll update it.