Data breaches → LBB
Was your data in the LBB breach?
2019 · lbb.in · ~39,288 accounts exposedCritical severity · 8/10
LBB (lbb.in) suffered a data breach in 2019 that exposed around 39,288 accounts. If you had an account, some of your personal data may be circulating in leaked databases. The fastest way to know is to check your own email — free, in about 30 seconds, no password required.
What happened
In August 2022, customer data of the Indian shopping site "LBB" (Little Black Book) was posted to a popular hacking forum. The data contained over 3M records with 39k unique email addresses alongside IP and physical addresses, names and device information with the most recent data dating back to early 2019. LBB advised they believe the data was exposed by a third party service and whilst it contained information they retain on their customers, it had also been enriched with additional data attributes.
Breach details sourced from Have I Been Pwned, the industry-standard breach database. Risk analysis by Nullivo.
What was exposed, and why it matters
Not all breaches carry the same risk — what matters is which fields leaked. Here is what the LBB breach exposed and what each item actually enables:
Home addresses feed people-search and data-broker sites, which republish them publicly. They also make phishing far more convincing and, in the worst cases, enable real-world harassment.
Links this leak to your other accounts — a reused username lets anyone build a profile of you across platforms.
Puts you on spam and phishing lists, and confirms to attackers that you hold an account with this service — which makes impersonation emails more believable.
Reveals your approximate location and internet provider, which adds credibility to targeted scams.
Also listed in this breach: Browser user agent details, Email addresses, IP addresses, Names, Physical addresses.
What to do if you were affected
These steps are ordered for this specific breach — the most urgent action given what leaked comes first.
- Home addresses: Get your address removed from data brokers — they re-list roughly every four months, so this needs repeating.
- Names and usernames: Search your usual username to see what else it exposes, and use distinct handles for sensitive accounts.
- Email addresses: Treat any message referencing this service with suspicion, and never act on links in unexpected emails.
- IP addresses: No direct action needed, but be wary of anyone quoting your location as “proof” of identity.
- Check whether your own email appears in this breach — run a free scan to confirm before you spend time on the steps above.
This breach put your details on data-broker sites
Because LBB exposed home addresses, this is one of the breaches that feeds people-search and data-broker sites. Those sites scrape leaked databases, combine them with public records, and republish the result as a searchable profile — which is how a single breach turns into a permanent public listing. Removal works, but brokers typically re-list within about four months, so it has to be repeated.
See our broker-by-broker removal guides →
How urgent is this now?
This breach is over 7 years old. Old credentials still cause harm — leaked passwords from a decade ago are still tried against new accounts every day.
Remember: a breach can't be "un-leaked" — once a database is out, it exists in countless copies. The goal is to make the leaked data useless: change what can be changed, lock down what can't, and remove what has been republished.
Frequently asked questions
What data was exposed in the LBB breach?
The LBB breach exposed home addresses, names and usernames, email addresses, ip addresses. Home addresses feed people-search and data-broker sites, which republish them publicly. They also make phishing far more convincing and, in the worst cases, enable real-world harassment.
How many people were affected by the LBB breach?
Around 39,288 accounts were exposed, making it a smaller, more targeted breach.
What should I do if I had a LBB account?
Get your address removed from data brokers — they re-list roughly every four months, so this needs repeating. You can check whether your own email appears in this breach with a free Nullivo scan — no password required.
Breaches that exposed similar data
If the LBB breach affected you, these breaches exposed comparable information — worth checking too, since leaked datasets are routinely combined.
- Was your data in the Have Fun Teaching breach? (2021, ~27,126 accounts)
- Was your data in the Guntrader breach? (2021, ~112,031 accounts)
- Was your data in the HTH Studios breach? (2018, ~411,755 accounts)
- Was your data in the WeLeakInfo breach? (2021, ~11,788 accounts)
- Was your data in the Regpack breach? (2016, ~104,977 accounts)
- Was your data in the Fashion Nexus breach? (2018, ~1,279,263 accounts)