Data breaches → Hello Cake
Was your data in the Hello Cake breach?
2025 · hellocake.com · ~22,907 accounts exposedCritical severity · 8/10
Hello Cake (hellocake.com) suffered a data breach in 2025 that exposed around 22,907 accounts. If you had an account, some of your personal data may be circulating in leaked databases. The fastest way to know is to check your own email — free, in about 30 seconds, no password required.
What happened
In July 2025, the sexual healthcare product maker Hello Cake suffered a data breach. The data was subsequently posted on a public hacking forum and included 23k unique email addresses along with names, phone numbers, physical addresses, dates of birth and purchases.
Breach details sourced from Have I Been Pwned, the industry-standard breach database. Risk analysis by Nullivo.
What was exposed, and why it matters
Not all breaches carry the same risk — what matters is which fields leaked. Here is what the Hello Cake breach exposed and what each item actually enables:
Home addresses feed people-search and data-broker sites, which republish them publicly. They also make phishing far more convincing and, in the worst cases, enable real-world harassment.
Date of birth is a permanent identifier used to verify identity by phone. Combined with a name and address it is often enough to impersonate you.
Enables SIM-swap attacks (hijacking your number to intercept SMS codes), smishing, and voice scams that appear to come from your bank.
Links this leak to your other accounts — a reused username lets anyone build a profile of you across platforms.
Puts you on spam and phishing lists, and confirms to attackers that you hold an account with this service — which makes impersonation emails more believable.
Also listed in this breach: Dates of birth, Email addresses, Names, Phone numbers, Physical addresses, Purchases.
What to do if you were affected
These steps are ordered for this specific breach — the most urgent action given what leaked comes first.
- Home addresses: Get your address removed from data brokers — they re-list roughly every four months, so this needs repeating.
- Dates of birth: Never confirm your date of birth to an inbound caller — hang up and dial the organisation back on a published number.
- Phone numbers: Move two-factor authentication off SMS to an authenticator app or passkey, and add a port-out PIN with your mobile provider.
- Names and usernames: Search your usual username to see what else it exposes, and use distinct handles for sensitive accounts.
- Email addresses: Treat any message referencing this service with suspicion, and never act on links in unexpected emails.
- Check whether your own email appears in this breach — run a free scan to confirm before you spend time on the steps above.
This breach put your details on data-broker sites
Because Hello Cake exposed home addresses, this is one of the breaches that feeds people-search and data-broker sites. Those sites scrape leaked databases, combine them with public records, and republish the result as a searchable profile — which is how a single breach turns into a permanent public listing. Removal works, but brokers typically re-list within about four months, so it has to be repeated.
See our broker-by-broker removal guides →
How urgent is this now?
This breach is recent, so the data is actively traded and the risk is at its highest right now.
Remember: a breach can't be "un-leaked" — once a database is out, it exists in countless copies. The goal is to make the leaked data useless: change what can be changed, lock down what can't, and remove what has been republished.
Frequently asked questions
What data was exposed in the Hello Cake breach?
The Hello Cake breach exposed home addresses, dates of birth, phone numbers, names and usernames, email addresses. Home addresses feed people-search and data-broker sites, which republish them publicly. They also make phishing far more convincing and, in the worst cases, enable real-world harassment.
How many people were affected by the Hello Cake breach?
Around 22,907 accounts were exposed, making it a smaller, more targeted breach.
What should I do if I had a Hello Cake account?
Get your address removed from data brokers — they re-list roughly every four months, so this needs repeating. You can check whether your own email appears in this breach with a free Nullivo scan — no password required.
Breaches that exposed similar data
If the Hello Cake breach affected you, these breaches exposed comparable information — worth checking too, since leaked datasets are routinely combined.
- Was your data in the Chris Leong breach? (2024, ~27,096 accounts)
- Was your data in the T2 breach? (2024, ~94,584 accounts)
- Was your data in the DC Health Link breach? (2023, ~48,145 accounts)
- Was your data in the University of Nottingham breach? (2026, ~454,635 accounts)
- Was your data in the Planet Ice breach? (2023, ~240,488 accounts)
- Was your data in the Sport 2000 breach? (2024, ~3,189,643 accounts)