Data breaches → Blooms Today
Was your data in the Blooms Today breach?
2023 · bloomstoday.com · ~3,184,010 accounts exposedCritical severity · 10/10
Blooms Today (bloomstoday.com) suffered a data breach in 2023 that exposed around 3,184,010 accounts. If you had an account, some of your personal data may be circulating in leaked databases. The fastest way to know is to check your own email — free, in about 30 seconds, no password required.
What happened
In April 2024, 15M records from the online florist Blooms Today were listed for sale on a popular hacking forum. The most recent data in the breach corpus was from November 2023 and appeared alongside 3.2M unique email addresses, names, phone numbers physical addresses and partial credit card data (card type, 4 digits of the number and expiry date). The breach did not expose sufficient card data to make purchases. Blooms Today did not respond when contacted about the incident.
Breach details sourced from Have I Been Pwned, the industry-standard breach database. Risk analysis by Nullivo.
What was exposed, and why it matters
Not all breaches carry the same risk — what matters is which fields leaked. Here is what the Blooms Today breach exposed and what each item actually enables:
Direct financial fraud, plus convincing scam calls that quote your real card or account details to establish trust.
Home addresses feed people-search and data-broker sites, which republish them publicly. They also make phishing far more convincing and, in the worst cases, enable real-world harassment.
Enables SIM-swap attacks (hijacking your number to intercept SMS codes), smishing, and voice scams that appear to come from your bank.
Links this leak to your other accounts — a reused username lets anyone build a profile of you across platforms.
Puts you on spam and phishing lists, and confirms to attackers that you hold an account with this service — which makes impersonation emails more believable.
What to do if you were affected
These steps are ordered for this specific breach — the most urgent action given what leaked comes first.
- Payment or bank details: Contact your bank, ask them to monitor or reissue the card, and check statements for small “test” transactions.
- Home addresses: Get your address removed from data brokers — they re-list roughly every four months, so this needs repeating.
- Phone numbers: Move two-factor authentication off SMS to an authenticator app or passkey, and add a port-out PIN with your mobile provider.
- Names and usernames: Search your usual username to see what else it exposes, and use distinct handles for sensitive accounts.
- Email addresses: Treat any message referencing this service with suspicion, and never act on links in unexpected emails.
- Check whether your own email appears in this breach — run a free scan to confirm before you spend time on the steps above.
This breach put your details on data-broker sites
Because Blooms Today exposed home addresses, this is one of the breaches that feeds people-search and data-broker sites. Those sites scrape leaked databases, combine them with public records, and republish the result as a searchable profile — which is how a single breach turns into a permanent public listing. Removal works, but brokers typically re-list within about four months, so it has to be repeated.
See our broker-by-broker removal guides →
How urgent is this now?
This data has been circulating for around 3 years, which means it has been copied, combined with other leaks and indexed by search tools many times over.
Remember: a breach can't be "un-leaked" — once a database is out, it exists in countless copies. The goal is to make the leaked data useless: change what can be changed, lock down what can't, and remove what has been republished.
Frequently asked questions
What data was exposed in the Blooms Today breach?
The Blooms Today breach exposed payment or bank details, home addresses, phone numbers, names and usernames, email addresses. Direct financial fraud, plus convincing scam calls that quote your real card or account details to establish trust.
How many people were affected by the Blooms Today breach?
Around 3,184,010 accounts were exposed, making it a large breach.
What should I do if I had a Blooms Today account?
Contact your bank, ask them to monitor or reissue the card, and check statements for small “test” transactions. You can check whether your own email appears in this breach with a free Nullivo scan — no password required.
Breaches that exposed similar data
If the Blooms Today breach affected you, these breaches exposed comparable information — worth checking too, since leaked datasets are routinely combined.
- Was your data in the Eye4Fraud breach? (2023, ~16,000,591 accounts)
- Was your data in the PayHere breach? (2022, ~1,580,249 accounts)
- Was your data in the Viva Air breach? (2022, ~932,232 accounts)
- Was your data in the Oxfam breach? (2021, ~1,834,006 accounts)
- Was your data in the Otelier breach? (2024, ~436,855 accounts)
- Was your data in the French Citizens breach? (2024, ~28,445,106 accounts)